Erik du Plessis
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Erik is the Non-Exec. Chairman of Millward Brown (SA),
Was a visiting professor at the Copenhagen Business Schools
Decision Neuroscience Research Group
Conference Speaker on matters of the brain, emotions, advertising and brand strategy. (I.e. neuro-marketing)
Marketing Strategy Consultant

Author of
The Advertised Mind (2005)
and
The Branded Mind - What Neuroscience Really tells us about the puzzle of the Brain and the Brand (2011)

This is not a blog.

It is a dump-site where I simply dump stuff that relate to neuro-marketing and that I find interesting.

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