Speaking engagements

·        Invited speaker at the UK’s Media Research Group Conference – Dublin – April 1997  :  “Making an Impact, Don’t Crash”

·        Speaker at European Society for Opinion and Marketing Research (ESOMAR) :

-          ESOMAR/ARF Worldwide Electronic and Broadcast Audience Research Symposium – Paris –  May 1994  :  “Understanding and Using Likeability”

-          ESOMAR Seminar on Advertising, Sponsorship, Promotions … New Ways for Optimising

Integrated Communications, Paris – April 1997  :  “Copy-Testing and Tracking Measures of Sponsorship Advertising, with Guidelines for Sponsors”

·        Speaker at Communication Towards Open Societies Conference, Amsterdam School of Communications Research, Amsterdam – April 1997  :  “How Advertising Researchers can Contribute to Academic Researchers: Where is the Wisdom?”

·        Visiting Teaching Fellow at Curtin University of Technology - Business School – Perth, Australia February – May 2000.

·        Invited speaker at the SAWA International Conference (Argentina) April 2001

·        Invited speaker at Brandworks University, Madison, USA – June 2003

·        Invited speaker at  European Advertising Effectiveness Symposium – Barcelona – June 2004

·        Invited speaker at launch of Sanoma Magazine’s book “Stopwatch” – Brussels – January 2005

·        Invited speaker at Center for Marketing Communication – Denmark – May 2005

·        Invited speaker at International Conference of Research in Advertising (ICORIA) – Saarbrucken, Germany – June 2005

·        Invited speaker at AMAI (Mexican Association of Market and Opinion Research Companies) Annual Congress – Mexico – November 2005 – Best Speaker

·        Invited speaker at Marketing Society Conference – Dublin, Ireland – November 2005

·        Invited speaker at O&M / AMEX “Responding to Advertising” workshop – Singapore – August 2006

·        Invited speaker at IEG Sponsorship Conference, Chicago, USA – March 2007

·        Visiting Professor at The Centre for Marketing Communication, Copenhagen Business School – Denmark – September 2007

·        Invited speaker at Pakistan Advertisers Society seminar – Karachi, Pakistan – November 2007

·        Invited speaker at Commercial Summit 2008 – Mexico – April 2008

·        Invited speaker at Analysis Research International Conference – Mauritius – June 2008

·        Visiting Professor at The Centre for Marketing Communication, Copenhagen Business School – Denmark – September 2008

Awards:

·        Winner of WPP’s Atticus “Grand Prix” Award 2005 for book “The Advertised Mind” : 450 entries

·        Was awarded winning author at the “Telmar Award Papers” in New York – April 1998.  Presented paper:  “The Advertised Mind”. The authors were selected by an international panel based on their published work to date. (Joint winner with John Philip Jones and Erwin Ephron).

·        Awarded “The SA Media Directors Circle Platinum Achievement Award” – February 2001

·        Won the best paper award at the Annual South African Market Research Conference on three occasions:

1.      1991  - “Bringing Strategic Thinking to Perceptual Maps”

2.      1993  - “Recognition versus Recall”

3.           1995  - “How Advertising is Processed – from the perspective of Artificial Intelligence”

Published Papers:

·        Journal of Advertising Research (USA) (This is an adjudged journal: papers are adjudged by two American academics from a panel.)

1.   May/June 1994          -           “Recognition versus Recall”

2.   Sept./Oct. 1994         -           “Understanding and Using Likeability”

3.   July/Aug 1999            -           “A Cross-category Analysis of Food Advertising Effects”

                                          (Authors : Michael Ewing, Julie Napoli and Erik du Plessis)

4.   Jan/Feb 2001            -           “Cinema Advertising Re-Considered”

                                          (Authors : Michael Ewing, Erik du Plessis and Charles Foster)

·        ADMAP  (This is a trade magazine specialising in advertising research papers. No adjudication is done – other than by the editors – but it is the magazine in which advertising researchers attempt to appear.)

1.   May 1994       -  “Likeable ads work best, but what is likeability?”

2. July/Aug. 1995           -  “An advertising burst is just a lot of drips”
3. July/Aug. 1998           -  “Memory and likeability: keys to understanding ad effects” 
4. October 1998            -  “Advertising likeability”

5.   October 2000            -  “The Shifting Response Curve”

6.   Dec. 2000      -  “Like the ad. Like the brand? Chicken, or egg?”

7.   Nov. 2001      -  “Insuring advertising”

8.   Jul/Aug. 2002            -  “Low involvement processing: is it HIP enough?”

                                 (Authors  :  Erik du Plessis and Nigel Hollis)

9.   May 2005       -  “Advertisers’ new insight into the brain”

10. Sept. 2007     -  “DVRs – fast-forwarding and advertising attention”