I am working on a second book.

This will be looking at neuro-marketing but much more from the perspective of brands than advertising.

Emotions have to be redefined if one does this because emotions do not play the same role for brand decisions as they do for advertising.

Think about it: emotions are there to make us pay attention to changes in the environment. Brands are there for us to change the environment (external and\or internal).

I have been invited to talk at Wharton on 4 Dec. 2008.
This will be a video talk about why PVRs are not the end of the 30 sec. adv.
The talk has been posted.


Now planning for a trip to Beijing and then Copenhagen in Aug/Sept.