Erik du Plessis
Conference pictures
This was a full day conference done for PAS (only me as speaker)
Session 1: The brain and Advertising
Session 2: Emotions, attention and advertising effectiveness
Session 3: Media Planning, Response Curves.
Session 4: Why agencies should take charge of copy-testing for great creativity
Session 1: The brain and Advertising
Session 2: Emotions, attention and advertising effectiveness
Session 3: Media Planning, Response Curves.
Session 4: Why agencies should take charge of copy-testing for great creativity
