Erik du Plessis
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The Advertised Mind
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fMRI Super Bowl ads
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subliminal advertising
too much attention
too much attention 2
Lo Attention, Hi Impact?
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Culture - tribes
V.S. Ramachandran
Love & emotions?
Jeff Hawkins
History of Emotion
Placebo Effects
MRI procedures
Cash value of memories
Supreme Court Judges
What if Heath is Right?
Ethics Conference
Americans Radiation
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