Erik du Plessis
Link to Max Sutherland
I only read Max's book after The Advertised Mind was published. Had I read it before I would have made many references to his book.
Max's website is one of the best when it comes to considered thoughts on marketing and advertising strategy!!
When there read his neuroscience comments
http://www.sutherlandsurvey.com/
I aksed him for a blurb on his book:
"Max Sutherland's book is written for advertisers, agencies & consumers.
Conclusions from tracking the effects of many hundreds of ad campaigns continuously, week by week, over a period of nearly 15 years in America, Asia, Australasia and Europe. Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas.
Draws on academic research into communication psychology and buyer behavior but reduces the 'fog index' to make the findings clearer and more actionable."
I suspect you should go to Amazon to get your copy.
Max's website is one of the best when it comes to considered thoughts on marketing and advertising strategy!!
When there read his neuroscience comments
http://www.sutherlandsurvey.com/
I aksed him for a blurb on his book:
"Max Sutherland's book is written for advertisers, agencies & consumers.
Conclusions from tracking the effects of many hundreds of ad campaigns continuously, week by week, over a period of nearly 15 years in America, Asia, Australasia and Europe. Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas.
Draws on academic research into communication psychology and buyer behavior but reduces the 'fog index' to make the findings clearer and more actionable."
I suspect you should go to Amazon to get your copy.
