On this page I have uploaded things that anybody interested in neuro-marketing will find useful.
(I do not just use links to other sites because the items might move.)

Robot with Rat Brain

I make a lot of reference to this experiment in my book.

The scientists use 300 000 living neurons from a rat brain to control the robot, making it the first cyborg.

The important thing is that these neurons react like Artificial Neuronal Network predict living neurons will learn!

Also of interest is that the neurons need to be replaced with new neurons every 3 months. The new neurons learn, but differnt from the previous sets of neurons. Probably because they have different 'experiences'.






This is a video of the famous Barcelona talk by Prof. Damasio. Note especially what he says about moods - which I adress extensively in my next book:

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