Erik du Plessis

Peer Pressure

This one is really interesting: when brain-scanned playing a driving game teenagers made more accidents when they thought their friends watched, and also gor more satisfaction playing the game.

Interpreted that peer pressure affects your behaviour (we knew this) and that it can be measured.

Expect some interesting similar studies.

http://learning.blogs.nytimes.com/2011/02/04/do-you-unknowingly-submit-to-peer-pressure/

I wonder why they added the word UNKNOWINGLY into the heading for this article?
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