Erik du Plessis
Thomas Ramsoy neuro-psy.
Dear Erik,
Your site is definitely getting better all the time. I like to follow it on a continuous basis.
One thing that to change on the site, is the reference to our research group: the name should be the "Decision Neuroscience Research Group" (the term you use, neuro-decision making, is a misnomer)
A hint of some upcoming beats from our group:
1) fMRI results on how brand logos and "mascots" are processed in the brain
2) first results from the study of unconscious behavioural indications of brand preferences (no scanning)
3) a new method to record brain activation during movie presentation (fMRI with only one run, new neat method)
I also enclose a study from our group that might have your interest. It's a nice demonstration of how brand-like information can influence people's preferences and brain activation.
Best wishes,
Thomas
Thomas is a neuro-psychologist teaching at the Copenhagen Business Scool. I give a few classes in his course.
Last year at the launch of the Decision Neuroscience Research Group to about 300 dignitaies - mostly marketing directors - I commented on how unlikely it was a decade ago to consider biology being taught in a business school!
His blog is at
http://brainethics.wordpress.com/
Last year at the launch of the Decision Neuroscience Research Group to about 300 dignitaies - mostly marketing directors - I commented on how unlikely it was a decade ago to consider biology being taught in a business school!
His blog is at
http://brainethics.wordpress.com/
Dear Thomas Ramsoy,
What I was interested in, and no doubt what Flemming Hansen was interested in, was to see how a young neuro-psychologist would integrate into the area of marketing.
Not marketing as just fun and unrestrained creativity, but as a science. And this now complicated by an overlay of neuroscience.
I am impressed by your contributions on LinkedIn and I believe you have a great contribution to make to the science of marketing (provided that you see this as a science as well).
Keep going - you can become one of the greats. Following in the steps of one of the greatest - Flemming Hansen.
What I was interested in, and no doubt what Flemming Hansen was interested in, was to see how a young neuro-psychologist would integrate into the area of marketing.
Not marketing as just fun and unrestrained creativity, but as a science. And this now complicated by an overlay of neuroscience.
I am impressed by your contributions on LinkedIn and I believe you have a great contribution to make to the science of marketing (provided that you see this as a science as well).
Keep going - you can become one of the greats. Following in the steps of one of the greatest - Flemming Hansen.
