"Our audience of 350 marketers was mesmerized by
Erik's explanation of how brand preference and decision making work in
light of what we now know about brain functioning."

LINDSAY, STONE & BRIGGS

100 STATE STREET

MADISON, WI, USA 53703

TEL: 608.251.7070

WWW.LSB.COM

WWW.BRANDWORKSUNIVERSITY.COM

Erik DuPlessis is a researcher with an outstanding international reputation in the field of emotional and rational communication and the relationship between them. This is at the leading edge of research into advertising effects.  He is a most engaging speaker, not only because he stimulates and intrigues his audiences but – even more importantly – because of the arresting insights he communicates.  John Philip Jones, Syracuse University, New York.

John Philip Jones

Professor Emeritus

S.I. Newhouse School of Public Communications

Syracuse University

Syracuse, New York,

U.S.A.

Erik du Plessis is a compelling speaker who addressed delegates to our annual European Advertising Effectiveness Symposium with great authority. His expertise on how recent developments in neurological science are transforming the marketers’ understanding of how consumers process information is comprehensive. His work has been enormously influential in shifting the focus of much advertising research to the consumer’s emotional engagement with both advertising and the brand.

Mike Sainsbury [mailto:asi@dial.pipex.com]