A lot of what we debate today in neuromarketing is attention.

Emotions are attention - that is their role in survival.

Emotions in advertising lead to attention: and to higher Attention Indexes.

Emotions is what pre-testers are increasingly trying to measure about advertising concepts: because they lead to attention.

Atention lead to memories.


Here isds a video that teaches one a lot about attention (especially if you viewed the Derren Brown video about subliminal advertising).



The video below was produced by Prof. Daniel j. Simons. Beside teaching psycology he is a magician, and magic is all about attention.

In the video there are two teams, 3 players wearing white tops, and three wearing black tops.  Each team has a basket ball and they pass this between themselves.

The task is to count the number of times that the players wearing white tops pass the ball to each other.

Most people (about 60%) are really surprised how they get such a simple task wrong because of the attention they are paying to the task.

(I have paid my royalties to Prof. Simons and use his video in conferences - to great effect - but you need to go to his site to this. Click the link below. and come back here for the test of how much attention you paid.)

http://viscog.beckman.illinois.edu/flashmovie/15.php


Now that you have viewed it go to my page tiltled 'Too Much Attention 2' on the left of this page.